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About / Neville Ko

My journey as a practitioner of product management, design, business, and AI.

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Hi, I'm Nev. This isn't a standard (design) portfolio because I've worn many hats through my career from building startups, adding value to PE-backed companies, to running agile processes, (etc.) - none of which are core to design.

The goal is to explain the roles I've played so you can understand where and how I can bring value.

Why? Because careers evolve and job/client interviews are restrictive. I hope this window will let you know me better.

Distinct AI, Corel,
Alludo, business ventures

01/ Product

Building Products (ie. "Product Management")

  • Hands-on background: I’m not an MBA; my product management acumen comes from operational survival, startups, and years of experimentation.

  • The Corel/Alludo years: Spent ~15 years wearing "hats" as a product owner, co-SCRUM master, and UX/UI designer, doing whatever it took to "ship" on lean budgets (SAFe and CSPO certified).

  • The strategic "glue": As Head of Product & Experience at Distinct AI, I translate messy, abstract leadership visions into actionable plans using my tested 'VSR' (Vision, Strategy, Roadmap) framework.

Distinct AI, CorelDRAW, Alludo, WinZip, PaintShop Pro, AfterShot, etc.

02 / Design

Designing Products (ie. UX & UI)

  • ~20 years of experience: My career spans multi-million dollar, PE portfolios (CorelDRAW, WinZip, PaintShop Pro) to ambitious startups (Distinct AI, À pois).

  • No single playbook: I bring adaptable techniques (design systems, prototypes, heuristic evaluations) tailored to budget and goals.

  • Pragmatic approach: As a trained Industrial Designer (BID, MDes) from an engineering faculty, my focus is on practicality, operational efficiency, and bringing abstractions to market.

Distinct AI, À pois, Jream Studio, Substance Magazine, CIMA

03 / Business & Ops

Building Businesses & Operations

  • Early start: My entrepreneurial path began in university, co-founding a modelling agency (CIMA) and expanding into a digital fashion editorial magazine (Substance Magazine).

  • 20+ years of business building: I’ve since operated across diverse ventures ranging from e-commerce clothing rentals (À pois) to multimedia AI software (Distinct AI).

  • Business acumen: Out of necessity, I’ve learned to write business plans, understand financial reports, build VC investment decks; all of which have impacted my approach to design and operations.

Distinct AI, Self

04 / Human & AI Co-Creation

Experimenting with AI

  • Techno-pragmatist: I firmly believe humans have a vital role to play in the age of AI.

  • Hands-on technical experience: My perspective is grounded in building agents, comparing token efficiency across local and cloud models, and optimizing context windows and memory management.

  • Human & AI co-creation: I believe keeping human taste and decision-making at the center of the process is what elevates AI outcomes into a true, high-quality extension of your unique work.

© 2026 by Neville Ko

Content are my views and do not necessarily represent the views of my current or former employers.

Toronto, ON
Canada

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