Branding / Project "Next"
09/ Evolving our brand and expanding Distinct AI's ecosystem from "Legacy" to "Next".
Company / Client
Distinct AI
Year
2025 - 2026
Type of Work
Vision
Branding
Marketing
Market Research
Customer Exp.
The "Next" era begins a new chapter for Distinct AI. It represents technical, design, and operational step-function improvement. These improvements set the foundation for the brand to expand its product and service ecosystem.
I wanted to encapsulate this new chapter by evolving the design language from the "Legacy" era with dynamism and futurism using angles, depth, and subtle gradient.
The goal is to evolve Distinct AI's branding; not to change it completely. The new design language plays with depth, angles, and subtle gradients to evoke a sense of dynamism and futurism. (Left: "Legacy"; Right: "Next")
The "Next" branding is shown in a wide variety of use cases, including application icons, emblems, black-on-white settings, white-on-black settings, email communications, technical documentation, splash screens, and more.
Fluency in brand systems allow for scale and consistency.
Above: New branding concept applied to in-app splash screens.
Above: Concept design for "Redux" era to showcase how Distinct AI's design language evolves with the brand.
Below: "Redux" branding concept applied to investor relationship decks.
Left: A LinkedIn post featuring Intel's Jim Johnson at CES 2026. Distinct AI's branding was displayed on stage.
Right: Branding applied to PDF documentation.
Human & AI
Taste is Not Singular
As of this writing, I remain a strong believer in the human role in the age of AI. Taste matters, and not everyone possesses strong taste. Moreover, taste is not singular; having good taste in one domain does not imply the same across others. This applies to AI as well.
Disclaimer: These are my views based on professional experience and do not necessarily represent the views of my current or former employers.